How to successfully use Instagram Stories for your business?

Instagram Stories

In 2010, Kevin Systrom and Mike Krieger came up with the idea to share photos via an app for iPhones. The Unique Selling Point was the use of attractive filters to give a simple smartphone photo a bit more style. Furthermore, it was a platform that was very limited, think of the lack of an Android version and only square photos. Yet Instagram quickly became hugely popular with a wide audience. Facebook saw the potential of this competitor and bought the company two years later. More and more functions were…

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Facebook Dynamic Product Ads: What Are They And What Are The Benefits?

social media marketing

Suppose you are planning to go on vacation. You are comparing airline tickets online, but just need some relaxation and click on Facebook. To your great surprise, you immediately see an advertisement with the airline tickets that you have just viewed online. Recognizable right? This is an example of Dynamic Remarketing on Facebook. The advertiser realizes this dynamic advertisement through Facebook Dynamic Product Ads. In the first part of this blog series I will discuss what Facebook Dynamic Product Ads are and what the benefits are. This blog is part…

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Main Trends Of Social Media In 2019

social media trends

What are the social media trends that can make 2019 a success for your company? And which developments should you certainly use as a marketer? Next year the gap between data, technology and marketing will become smaller. For example, there will be more opportunities for performance-based advertising on social media channels. Instagram and Snapchat are rolling out even more functionalities for e-commerce parties. The influencer marketing market will become more mature. Curious about what else awaits you, and where opportunities lie ahead? Then read on. Short retrospect: Social Media trends…

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How can you implement social selling in your sales process?

social media

As I had already mentioned in the first article about Social Selling,, Social selling is not social media marketing! Social media marketing describes the content strategy that is about sending the right content to the right person at the right time. So What Is Social Selling? Social Selling is the relationship that you build with prospects to help them make a better decision in their buyers decisions. Instead of dealing with just one prospect, sales professionals must ensure greater support within the buyer’s team. Social Selling helps you find extensive…

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Linkedin Marketing & Social Selling

social media marketing

Article Overview Digital changes have revolutionized the sales and marketing landscape. In the traditional model, marketing tells the target group what they want. Sales then tells them why they should want it and then sells the product. Too many companies still spring on principles in which they tell the target group what is going on. But buyers have become wiser and no longer bet on one horse. Buyers themselves are more active in collecting information. They know what they want and why. If buyers today have questions, they look for…

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LinkedIn And Marketing, Do You Implement These 7 Steps

social media marketing

Within most B2B companies, marketing is concerned with creating reach for the services and products of the organization. This is very important both offline and online. Facebook and Instagram are good platforms for generating online reach. Certainly through advertising. Advertising is also possible on LinkedIn and is often quite a good way to generate leads. However, if we look at how buyers buy nowadays, more is needed than sending information. We see that processes are getting longer and the buyer is expecting more in their decision. LinkedIn And Marketing LinkedIn…

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