As an affiliate marketer with an advertiser, you are busy running the affiliate program. In some cases you choose to collaborate with multiple networks, in other cases your predecessor has decided this. But how do you ensure that you manage these affiliate programs successfully? I give you 4 tips.
The most important rule when running an affiliate program through multiple affiliate networks is to avoid mutual competition. Especially if you’ve just taken over a program or if it was set up some time ago and no major optimisations have been done since then, it’s good to check this out.
Consider, for example, the commission structure, or certain tracking options such as basket freezes and deduplication. If you are registered as a publisher in the program with multiple networks and you happen to see that you get more commission from one than the other, one program does duplicate and the other does not or that there is a basket freeze or not , this can influence the choice to work over a certain network.
This immediately brings us to the following tip.
CARE FOR CONSISTENCE
By ensuring consistency, the program looks more professional to a publisher and you give the program the same chance of success through the networks. In addition to avoiding competition between affiliate networks, it is fairer if all publishers, regardless of the network through which they promote, are right. Receive the same promotional materials, the same promotions and discount codes, and the same campaign updates. This way you feed publishers the same amount of input.
If you let the network account managers share the input and actions with the publishers, make sure you provide them with the same amount of information. Keep in mind that the account managers actually pay the same amount of attention to sharing the actions, so that you can guarantee consistency.
MORE IS NOT ALWAYS BETTER
In some cases, where you can put the word “more” is better. Consider more traffic, more sales and more relevance. But more is not always better. More affiliate networks and more publishers do not necessarily have to lead to a better affiliate program. More affiliate networks also cost more time, more energy and therefore become less efficient. More publishers can compromise the quality and relevance that you want to create, if you focus purely on numbers and do not follow these guidelines.
DO NOT MAKE IT TOO DIFFICULT FOR YOURSELF
Above all: don’t make it too difficult for yourself. Working with multiple affiliate networks means that you have to master multiple technologies, you have to be able to find everything everywhere and that of course takes time. Not only at the initial stage, but also in the follow-up when running the programs. Don’t make it too complex for yourself and keep an eye on convenience. In any case, it remains to be done and above all fun to manage!
By S.van der Tap Pd.Internet Marketer
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