Yes, you have made your choice. You are now really going to start your own website, where you want to use affiliate marketing as (one of your) revenue model (s). The technique and building of the website, that suits you and is your strong side. But creating content is your biggest challenge. You may not like creating content, or you may feel like this is not for you. Can you use affiliate marketing?
THE DEFINITION OF CONTENT
Affiliate marketing can be processed on any website, with or without a banner, product feed or text link. Whether affiliate marketing can also be done without content depends on your definition of content.
I use the following definition of content:
Within affiliate marketing we mean content expressions that have been realized for the target group of the publisher website and therefore directly and indirectly for the advertiser. Content includes static web pages with written texts, blog articles, videos and social media posts.
Content therefore does not include the short pieces of text on a product page or a list of product specifications. The various promotional materials are also not covered by content, but can be a tool for creating content.
what is your definition of content?
IS AFFILIATE MARKETING POSSIBLE WITHOUT CONTENT?
If we start from the above definition, then affiliate marketing without content is indeed possible. You then, for example, focus on optimized product pages for which you use affiliate product feeds, and thereby discard forms of content.
However, the advantage of creating content for your website is that you will realize organic traffic on your website. By optimizing on SEO, using social media and to publish videos about the products you promote on your website, you create a more complete website that is easier to find for your visitors and whom you can more easily “attract” to your website. By not betting you can miss out on the power of the unpaid online marketing channels.
Of course you can always get visitors to your website by betting on paid online marketing channels, but at the initial stage of your website where you still learn a lot about the target group and you are not yet able to properly estimate the merits of your website. this can be an exciting process. After all, you invest money in addition to your time and skills.
CONTENT CREATION IS NOT MY THING, WHAT NOW?
Start with a website that suits you, so for example a website driven by good technology with which you set up a comparator. You do not yet focus on content, but on putting down the right website and the right texts for the products. With the right bet, this can also generate traffic to your website. If you feel that your website is ready, you can look for guest bloggers. In this way you give others a stage via your website, they can possibly place a link to their own website and you allow content to be created by people who enjoy doing this.
Remember that in most cases you don’t have to reinvent the wheel. You are not alone, as long as you find the right collaborations and partners for your website.
By S.van der Tap Pd.Internet Marketer
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